Choose the Name of your Start-Up Wisely

When you decide to start a business, or get "pushed" into it as many people are when their salaried job suddenly disappears, it's easy to overlook the importance of choosing a name among all the other decisions you are having to make.  In my recent blog post to Silicon Valley IP Law Blog, I addressed the issue of naming a new business and explained some of the considerations  you should have in choosing the name of your new business:

Practice Tips on Choosing Your Start-up's Name